However, the arrangement won't solely rely on Rogan's viewer power, with Spotify also likely to be keen to promote the show as well. A figure that's likely to be reason enough for anyone to be making a move like this.

From the podcast's perspective, both Rogan and Spotify confirmed they had reached a “multi-year exclusive licensing deal” and while no firm details on the deal were provided, the Wall Street Journal anticipates that it is worth in excess of $100 million.

Spotify will be banking on many of those viewers and listeners switching to the audio streaming service along with the show. The YouTube figures for the JRE are impressive, but they are just YouTube, with the same content also being consumed on other platforms as well. “I won’t get into numbers I have NDAs everywhere,” Budden said, adding that he was being “paid the least in my most valuable asset.Related: How YouTubers Make Money In 2020 (It’s Not Easy) Spotify has disclosed that The Ringer, for instance, sold for nearly $200 million. 9 behind shows including The Daily, Crime Junkie and Call Her Daddy.īudden, who has been calling out Spotify on his show for the last few months, has taken particular issue with the size of his original two-year deal compared to the amount Spotify has paid to acquire podcast studios. As of Wednesday night, the show was ranked No. Through the expansion, The Joe Budden Podcast has remained one of Spotify’s most popular shows, regularly charting in top 20 on its podcast charts. Exclusive podcasts have been a key piece of the strategy, with Spotify building on deals with talent like Budden and comedian Amy Schumer to nab high profile shows like The Joe Rogan Experience. In the two years since, Spotify has invested hundreds of millions to grow its podcasting business, acquiring studios Gimlet Media, Parcast and The Ringer and inking deals with big-name talent including Barack and Michelle Obama. In 2018, just as Spotify was starting to explore expanding into non-music audio programming, the company approached Budden about an exclusive licensing deal.

Obamas' Higher Ground Unveils Key Exec Team as Film/TV Co-Chief Steps Downīudden started The Joe Budden Podcast in 2015 and operated it independently, distributing it on platforms like YouTube and iTunes, for the next few years.

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